Oshkosh — pavlina moysis

Oshkosh B’Gosh

Taking traditional americana and re-drawing it in a way that made it fun was a big part of Oshkosh’s identity. We played off of traditional bandana prints and painted them in fun watercolors.

At Oshkosh, it was important to maintain the heritage of the brand while making the prints fun, bright and exciting for girls. We kept vintage details and nodded towards our past by using classic ditsy motifs and novelty prints that looked vintage, like the fun poodle print.

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